personal fashion for everyone

dominant brands make 10% in net profits and generate the majority of industry waste and emissions

we built a generative AI that will make more than 50% in net profits with zero waste

the eekual AI runs sales and production:

first it sells directly to an individual showing them a digital product matched to their needs

then it makes with generalist machines exactly that physical product on demand

from every product it learns and improves the entire process

with every sale the AI learns,adapts to market changes, and develops further, delivering more value at lower cost per unit

across fashion this generates maximum benefit to customers, planet and the company

2018
we began building a generative AI capable of learning from physical objects it produced

2022
we released the BlangBlang sneaker, the first physical genAI product on the market

2024
we received a process patent that protects the power to do this for any fashion product (EU, USA, Japan, option: China)

using our app the customer selects a sneaker model, photographs their feet, and pays

our AI interprets the photos to know precisely how each foot moves, then generates a fit so perfect, BlangBlang sneakers are an incomparable Tragegenuss*

made on €50k CAPEX platform and sold at €169,-

‍unit economics are at break-even today

*Tragegenuss (German) meaning experiencing bliss whilst wearing something

40% of clothing is never worn, all of our fashion is.

made on-demand, with the least materials and energy possible, fully recyclable

the BlangBlang sneaker emits less CO₂ than the industry best

gen AI sells 10.000 sneakers to customers directly* and reduces unit costs to 70 €

by 2026 we see 1 million € in net profits in the sneaker market

*word-of-mouth sales today with +100 sneakers in circulation

diversify eekual genAI from sneakers into adjacent product classes

achieve strategic growth within all market segments by 2028

all known genAIs are constrained to digital space‍

3D printing solutions (like Zellerfeld) are locked into specific product types (ex. 100% plastic shoe) at higher machine cost vs mass market

brands (like Nike) mass produce identical products prior to sale which cannot address an individual or follow real time market changes