2018
we began building a generative AI capable of learning from physical objects it produced
2022
we released the BlangBlang sneaker, the first physical genAI product on the market
2024
we received a process patent that protects the power to do this for any fashion product (EU, USA, Japan, option: China)
introducing the
BlangBlang sneaker
made in one size only: yours
using our app the customer selects a sneaker model, photographs their feet, and pays
our AI interprets the photos to know precisely how each foot moves, then generates a fit so perfect, BlangBlang sneakers are an incomparable Tragegenuss*
made on €50k CAPEX platform and sold at €169,-
unit economics are at break-even today
*Tragegenuss (German) meaning experiencing bliss whilst wearing something
all known genAIs are constrained to digital space
3D printing solutions (like Zellerfeld) are locked into specific product types (ex. 100% plastic shoe) at higher machine cost vs mass market
brands (like Nike) mass produce identical products prior to sale which cannot address an individual or follow real time market changes
Inventor
Architect
Inventor of genAI
to make fashion
+15 years exp. Global Freelance Architect
Nanophysics
Finance
PhD Nanophysics, Cambridge UK and MBA Manager
Ex-HTGF investor managing own €110 million portfolio
Problem Solver
Serial Entrepreneur
Successful SME Entrepreneur,
Machine Tinkerer
Ex-CEO with previous business growing >50% YoY for 3 years
Angel Investor
Business Professor
Professor of Entrepreneurship,
Lean Startup Coach
Author of “What I should have learned in my business studies”
to participate in the 5 million € investment round
Maximilian Bock
mb@eekual.com